MIT Media Laboratory is honored to announce this year's
by Paul Rand
Bartos Theatre, November 14, 1996
10am to 11:30am
join us as we welcome the canonical figure of American graphic design.
"Paul Rand's stature as one of the world's leading graphic designers
is incontestable. For half a century his pioneering work in the field
of advertising design and typography has exerted a profound influence
on the design profession; he almost single-handedly transformed "commercial
art" from a practice that catered to the lowest common denominator
of taste to one that could a ssert its place among the other fine arts.
Among the numerous clients for whom he has been a consultant and/or
designer are the American Broadcasting Company, IBM Corporation, and
Westinghouse Electric Corporation." From the cover of Design, Art,
and Chaos (Yale University Press) by Paul Rand.
IDEA Magazine interview